The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: - How should you distribute your hotel rooms over the web? - Distinguish online systems vs offline systems used in Hospitality - Identify: Global Distribution systems, Central Reservation Systems, Internet distribution systems, OTA… - What should you include on your brand.com website so people book through it? - How can you maximize the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, the course objective is to give a comprehensive foundation of current industry practices in the hotel environment.

Temps présentiel : 35 heures

Charge de travail étudiant : 65 heures

Méthode(s) d'évaluation : Examen final, Examen partiel, Participation et assiduité

Référence :
• Reviewed!, The hotelier unofficial guide to managing your online distribution channels. Peter O’CONNOR • Cutting Edge Thinking and Practice, The Cornell School of Hospitality Adnministration on Hospitality, Michael Sturman, Jack Corgel, Rohit Verma