Despite the rise of e-commerce models, promising unique offers for the client, online conversion rates are still very low and for many reasons, businesses are struggling to increase customer acquisition and retention. This course will teach students how e-merchandising will allow businesses to optimize their online space through smart displays built on the customer’s thought process and what stage he’s in. They will equally learn the different e-merchandising tools and techniques, and how to manage merchandising for online store, something that’s very different from merchandising management in offline stores. They will also learn how to properly animate online stores through the development and execution of yearly promotional and animation calendars.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

Méthode(s) d'évaluation : Examen final, Examen partiel, Participation et assiduité, Projets

Référence :
L’e-merchandising un atout pour l’e-commerce – Paul-Emile Cadilhac Big Commerce resources WooCommerce resources