The objective of this course is to focus on enhancing the customer experience at physical touchpoints (in-person interactions) while considering the broader context of omnichannel interactions. Ultimately, the objective is to equip participants with the knowledge and skills needed to create a seamless, humanized customer experience at physical touchpoints within the broader framework of an omnichannel strategy. This can contribute to increase customer satisfaction, loyalty, and positive brand perception

Temps présentiel : 17.5 heures

Charge de travail étudiant : 57.5 heures

Méthode(s) d'évaluation : Examen final

Référence :
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