This course gives students an understanding of a development of a media plan. Planning and making the right selection of vehicles and evaluation of all mass media in order to have the minimum waste of money. The different decisions and issues that arise in the process will be carefully examined. In addition, students will gain a broad knowledge of different media techniques, and factors that influence media decisions. The students will learn specifically the component of a media plan and the implementation of a media schedule.

Temps présentiel : 17.5 heures

Charge de travail étudiant : 32.5 heures

Méthode(s) d'évaluation : Examen final, Examen partiel, Participation et assiduité, Travaux pratiques contrôlés

Référence :
Surmanek, J., Media Planning: A Practical Guide, 4th Ed., NTC Business Books, Chicago, Illinois, 2003. John R. Rossiter, Advanced Media Planning http://www.trilliuminteractive.com http://www.iab.net