Guerilla Marketing is a modern and unconventional approach used to enable entrepreneurs to use minimal resources VS bigger competitors. This approach that was introduced by Dr. Jay Conrad Levinson (the father of modern marketing). His approach was recently adopted by top notch university e.g. Berkley, and Stanford. The Concept and application is based on implementing tactics and schemes to ensure high results with the most effective tools, where also depends on the hit , run and creativity to establish a concrete process.

Temps présentiel : 35 heures

Charge de travail étudiant : 65 heures

Méthode(s) d'évaluation : Examen final, Participation et assiduité, Projets

Référence :
“Guerrilla Marketing” Hachette, Jay Conrad Levinson 1984, ISBN: 978074813891 Open Source, Riachi e. Alfred