Yield management was born in the airline industry some twenty years ago and has extended since then to most sectors of the tourism industry and indeed, beyond the travel and transportation arena, to a wide range of services of the deregulated economy. Yield management cannot be reduced to a piece of software that would optimise revenues. It is not either a set of business rules driving at increasing companies profitability. This course provides a detailed examination of the hands-on skills revenue managers must know to efficiently manage their inventories and prices. In addition to developing hands-on skills, the course includes a substantial amount of revenue management (RM) related theories to understand the techniques and concepts underlying RM.

Temps présentiel : 35 heures

Charge de travail étudiant : 65 heures

Méthode(s) d'évaluation : Examen final, Examen partiel, Participation et assiduité, Travail personnel

Référence :
• Angelo & Vladimir, Hospitality Today an Introduction,5th edition, Educational Institute Ahla • Powers & Barrows, Management in the Hospitality Industry,8th edition, Wiley